If you interact with your customers via comments, that’s social media marketing. If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter) and Facebook to promote your brand and sell your product or service.
Whether you’re totally new to social or want to double-check your priorities in 2024, this guide has you covered. That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals. Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen.